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Hair Extraordinaire: Show Off 2012
Written by Fresh Vancouver   

photo of group on stageThe Third Annual Show Off event was held March 26th at the Vogue Theatre in Vancouver. This elaborate celebration of hair fashion was presented by BeautyCouncil, in association with title sponsor L'Oréal Professionnel and media sponsor CityTV. Twelve of BC’s most notable salons showed off their stylistic panache with unique looks and hair-inspired performance art, including stage lighting, models and dancers, and complete with extravagant makeup, exuberant costumes and, of course, incredible hair. The theme of this year’s event, “sumptuous beauty,” set the stage for the decadence that was to ensue.

The show got underway with a welcoming introduction by Tara Gilbert, CEO of BeautyCouncil. “This is an inspirational evening about bringing the industry together to celebrate our shared passion and appreciate what’s happening in the B.C. hair world,” said Gilbert. BeautyCouncil is an association of cosmetology professionals that provides education and certification for its members. Since 1929, BeautyCouncil has overseen the development of the training curricula and certification of Canada's cosmetologists, and is widely known as “the voice for cosmetology professionals.”

Breakfast Television’s Dawn Chubai acted as emcee and also welcomed the crowd, followed by words from Caroline MacGillivray, founder and executive director of Beauty Night Society. A portion of the event’s proceeds were donated to the Beauty Night Society, to help build self-esteem and change lives of women and youth living in poverty.

Performances by the 12 contestants, including such style leaders as Suki’s, AXIS Hair Salon, Toni&Guy and Zinc Academy wowed with theatricality that ranged from burlesque to cabaret, interpretive dance to a sumptuous Elizabethan drag. The architectural feats of hair design were truly spectacular across the board, but it was Suki’s that garnered the people’s choice award at the end of the night. Developed to celebrate hair fashion and provide a stage for salons to show off their talent and creativity, the Third Annual Show Off show didn’t disappoint.