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The Secret of Youth: It’s In the Eyes
Written by Shannon Mann   

Makeup, health and cosmetic tricks for timeless eyes

photo of women's eyesIt’s so unfair, isn’t it? The more we smile, spend time in the sun, go dancing late at night with our friends, or do anything fun in life, the more our eyes begin to show our age. When the good times catch up with us, there are some things we can do to reduce the appearance of those inevitable changes to keep us looking rested and relaxed – without surgery.

Twenties and Thirties: Natural Beauty

We deal with a large number of bridal clients who often allow a number of bad habits to build up and create tired eyes. Lack of sleep, poor diet, dehydration, and stress leading up to the wedding can create eyes that don’t sparkle as they should. At this age, a few natural solutions are all you need:

  • Drink at least two litres of water a day to keep the skin properly hydrated and bright.
  • Get at least eight hours of undisturbed sleep to prevent puffy eyes in the morning.
  • Reduce your consumption of diuretics like alcohol and caffeinated beverages to keep that H2O in your body!
  • Exercise to keep your circulation healthy and your skin looking flushed.

In your twenties, these tips are pretty much all it takes to keep your eyes sparkling and young. Of course, all of these tips should be kept up throughout your life – but you may need to add a few tricks to your arsenal as the years roll by!

Late Thirties and After: Tricks of the Trade

Let’s get real now! Between running a business, raising children, and running a home, I don’t have time to do all of the above (even though I wish my life was so Zen!), so I have to rely on a few cosmetic tricks that keep the tired eyes at bay:

  • Keep the skin around your eyes hydrated. My favourite product to reduce the appearance of fine lines is Clinique All About Eyes Under Eye Cream. I love this cream and swear I can see a difference after a few days. Apply under and around your eyes before bedtime. Fine lines are reduced and the skin surrounding the eyes appears plumped and hydrated.
  • Follow with under-eye concealer that won’t crease into fine lines. My favourite is Clinique All About Eyes Under Eye Concealer. For clients with darker circles, try Tarte Under Eye Creaseless Concealer, which gives you greater coverage.
  • As the skin around the eyes begins to age, it becomes thinner and crepey in appearance. Avoid adding metallic shadows on skin going through these changes, as these can enhance the appearance of uneven skin. Instead, use a ‘satin finish’ (finely milled metallic shadow) eye shadows only on the brow bone and tear duct area to brighten up the appearance of your eyes. The skin on those areas stays smooth and taut, so reflective shadows look best. On the rest of your eyes, use matte shadows to reduce the appearance of fine lines. As we age, we should also avoid eye shadow colours that are much lighter than the colour of our complexion, as they can highlight any fine lines. Stick to shades that are up to two shades lighter or darker on your eyelid as a rule of thumb.
  • Liquid eyeliner can enhance wrinkles on the upper eyelid and loss of elasticity will show if the liner has any reflective properties. Use pencil instead and smudge it with dark coloured eye shadow (our favourite is ‘Typographic’ shadow for MAC) close to the upper lash line on top of the pencil to give definition to your peepers while concealing any wrinkles. Curl your lashes and coat with mascara.
  • Use white or nude eyeliner (lighter than your skin colour) on your lower water line to brighten up your eye area and make your eyes appear larger.
  • Pull your hair into a high, tight ponytail before applying makeup. This will lift your brows slightly and open up your eyes!

Beyond Makeup

Natural beauty and makeup tips can go a long way to keep the look of ageing eyes at bay, but the next steps take it further with semi-permanent cosmetic procedures.

Botox is a semi-permanent way to give yourself a slight brow lift, and is also a great way to get rid of crow’s feet when you smile. In my mid-thirties, I have noticed that when I smile, my brows are starting to lower, making my eyes appear smaller, and crow’s feet appear on the outside corners of my eyes. Using Botox helps you avoid these problems when you smile, can prevent crow’s feet altogether, and keeps your eyes looking more open and bright.

Lash growth products are a great way to add volume and length to your eyelashes, which begin to thin and break as we age. Latisse is a prescription medication used to grow longer, fuller, darker lashes. It promises to double your lash fullness in 16 weeks. A one-month supply costs about $100 to $120, so the 16-week course will set you back over $400. There are possible side effects from this medication, so discuss this product with your doctor if you are interested.

Aging is inevitable and our eyes are a marker of the passage of time. However, with these natural beauty, makeup and cosmetic tricks, you can keep those windows to your soul bright, clear and full of life.

Shannon Mann -

Shannon Mann is a partner and co-founder of Pink Orchid Studio in Vancouver, BC. Pink Orchid Studio specializes in hair, makeup, and stylist services for weddings, graduations, or any occasion where you need to stand out from the crowd. They have extensive experience with media, fashion, and bridal clientele in the Greater Vancouver Area. For more information please visit, or email them at


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